Sally Chewter - Copy Editor / Proofreader

Sally Chewter.

Sally Chewter.

How People Really Decide to Buy Your Book

Reproduced by kind permission of Tucker Max at Book in a Box

At Book in a Box, we’ve worked with hundreds of authors and have seen time and time again exactly what goes through a potential reader’s mind when they’re deciding whether or not to buy your book.

For an in-depth dive into book writing, publishing, and marketing, check out our books.

I see authors who have spent years working on their books finish their manuscript and then spend virtually no time on the rest of the book. They rush over the title, book cover, book description, etc.

This baffles me. I have no idea why they do this. It’s like they never ask themselves possibly the most important question about their book:

How will people judge my book?

Seven Deadly Myths and Three Inspired Truths about Book Editing

Reworking, rewriting, removing by mpclemons, used through a Creative Commons license

I originally wrote this as a guest post for Joel Friedlander’s wonderful self-publishing resource site; it sparked a lot of great conversation and feedback, and it occurred to me that the information might be of interest to a more general readership. If you’ve ever groaned at typos, continuity errors, plot holes or just plain bad writing in a book or blog post, here’s my prescription:

I’ve edited lots of books — children’s books, fantasy, memoirs, self-help, textbooks, and especially books about myths. Myths? I like myths. Heck, I love myths — if we’re talking about myths as “great poems, [that] point infallibly through things and events to the ubiquity of a presence or eternity that is whole and entire in each.”*

If we’re talking about myths in the more negative sense of “untruths,” however, I like them less — especially if they’re myths about my profession and vocation.

Myths and Misinformation about Book Editing

There’s a lot of misinformation and misunderstanding about editors and what they do. Here are seven of those myths that I’d like to clear up:

Myth #1: A good writer doesn’t need an editor.

In these days of self-publication and “service” publishers — who take a percentage of sales for letting the author do all of the work — you hear this a lot. “I’ve slaved over this manuscript for years. I checked it through a

Five Ways to Write Smarter (not Harder)

With thanks to Shundalyn Allen - Writing Tips Essay Creative writing

Allan H. Mogensen was an industrial engineer who streamlined the complex processes of many different types of businesses. He was so capable that he earned the nickname “Father of Simplicity.” Though he never focused on the writing field, he did give some advice that can benefit you: work smarter, not harder! When mountains of work threaten your sanity, simplify the writing task with these five practices.

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